How To Convert Millions Of Customers On E-Commerce Sites? Part 1

homepage-stats3.jpg Before you convert millions of customers on your E-commerce site, let’s begin with  the most important part i.e, Homepage.

As a digital marketing expert, it’s your job to help clients create the best website possible so that they can achieve their goals. Millions of customers and millions in sales: that’s the dream many e-commerce store owners have when they launch their store. Every day think about what will work best for your client’s specific businesses and their specific customers. It’s important to craft a website specifically for each target audience and each individual brand, because no two are the exact same. Nonetheless, there’s also a lot to be learned from those who have come before us and achieved wild success.

Analyse the top e-commerce sites across the web to discover their common traits and best practices, so that we can learn from them and gain valuable insights you can incorporate into your own site. Let’s see few examples.

 

e-commerce_sites

 

Sony has such a well-organized homepage. Their main promotion and graphic tells you exactly what you can expect to find on their site. They have quick access to products and popular categories to get customers shopping. 

Homepage 

Your homepage is the most important page of your site. It’s typically the most visited page and also the page the majority of customers land on before diving deeper into your store. For those reasons, a great homepage is both a valuable sales tool and a great opportunity to showcase your brands or products. Since the average customer makes a decision about your brand between 15-30 seconds of landing on your homepage, it’s more important than ever to get your homepage right. 

red-bubble-homepage.jpg

RedBubble’s homepage has very clear messaging and a beautiful grid layout of popular categories. It sets the brand feel and then goes straight into shopping. Simple and to the point, this is a great homepage. 

 

An example of a bad homepage:

opencart1.jpg

IndoSuryaAsia’s homepage doesn’t have a very clear messaging and a beautiful grid layout of popular categories. It doesn’t set the brand feel and it prompts you straight into shopping their featured products. Simply, this is a not a great homepage. 

 

 

SEO essentials for your website Part 3

5-seo-tips

Small-Medium sized businesses hoping for SEO (search engine optimization) rankings can take a lesson from my weekly articles. You can now create a checklist of your own to make sure everything is perfect for your website.

Optimize all the images:

Use keyword phrases not only throughout the website’s content, but also in the image description. If you’re using a CMS like WordPress – inserting an ALT attribute in an image tag is really easy! After uploading an image, go to “Alternative Text” and insert your description there.

Eg. “Brown shoes for men.jpg” instead of “DCIM123.jpg”

Optimize your web pages with one Keyword:

The best thing is to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, and to be sure that it gains all the SEO power it can get. Optimize title tags and meta tags of your website along with its content (headline, subheadings, body text, links and images).

Ex: Backpacking 

Keyword-ideas.png

Link to other quality websites:

If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you provide quality content, people whose work you’ve shared will be more willing to promote your website as well.

qualitylinksexample

Carefully plan your content strategy:

Have a strategy for content that you would like to publish on your website. First, it’s very important to know What kind of information you would like to provide, also how often. Especially this applies if you run a blog within your website. Start with creating a roadmap for content creation.

content-strategy.png

 

Create your social media presence:

The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other platforms, naturally increasing your link profile. Having an online visibility and brand presence in various social media channels can increase traffic to your site and build your reputation.

blogging-and-social-media

 

If you start implementing the above-mentioned tips to your website, you see the results in next three to six months. Hold on for a moment, you need to be patience and consitent to achieve results.

I wish you all a pleasant journey on your journey to SEO optimization.

 

Best Regards,

Praveen Gajjala

Digital Marketing Specialist

 

 

SEO essential for your website? Part 2

After my article on SEO essentials part 1, take a look the following five point. Implement these five this week to your website and see the difference.

contentisking

 

1) Content Creation:

The content is KING, creating a relevant content on your website is very important. Search engines responsible for every word searched on the web is accountable for every word. For instance, when you search for something on the search engines, it filters the results as required.

2) Page Title and Code: 

Writing the title on your website matters and search engines pay special attention to the title used in the code.

Ex: <title> SEO ON-PAGE </title>

3) Link Building:

Building links between websites are very important (both internal and external linking). Including web page with a lot of links can look good to the search engines.

Ex: Internal linking refers t0 any links from one page on a domain which leads to another page on that same domain.

good-vs-bad-url-seo

SEO Friendly URL

 

4) SEO Friendly URLs:

Words used in links are very crucial. Search engines can establish the relation of the words used with the link. In one sentence, the site with the keyword used in the link ranks well.

Ex: http://www.digitalmarketing.com/Seo-on-page (instead of www.digitalmarketing.com/Seohgethg635-356on-stet5page) 

 

steps-creating-engaging-content

How to achieve a quality content? 

5) Quality Content:

Reputation is very important. Web sites with a growing number of fresh, engaging content and quality links are like, “hot cakes” and do very well in search rankings.

Watch the following video, story explained by Google´s Matt Cutt

How SEO works?

I hope that you people enjoy my third article on SEOs, until next article carpe diem.

Best,

Praveen

Why SEOs are essential for your website? Part 1

Before we start with the essentials of SEO basics, did you meet any high-level consulting firm or an individual to understand what SEO resources can be trusted and why it is important for your website? Don´t misunderstand about SEO strategies and tactics before you fully understand what SEOs resources can do for your website. Take a closer look at a few essentials in the below.

seo-tips

  1. Commit yourself to the process: SEO is not a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work today. SEO requires a long-term outlook and commitment. So, keep yourself in the loop of SEO tactics.
  2. Be patient: SEO isn’t about immediate results. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.
  3. Ask a lot of questions when hiring an individual or an SEO company: It’s your job to know what kind of tactics the company uses. Ask if there are any risks involved. Then get online yourself and do your own research—about the company, about the tactics etc.
  4. Start a blog and participate with other related blogs:  Reading and commenting on other blogs will increase your exposure and help you acquire new links. A tip – Put your blog at yourdomain.com/blog so your main domain gets the benefit of any links to your blog posts. If that’s not possible, use blog.yourdomain.com.
  5. Take advantage of the tools: Sign up for Google Webmaster and read articles about how the search engines see your site.

Let me introduce you more essentials in part 2 before that, try to follow the above points.

Thank you.

Praveen

 

What is SEO optimization?

You guys might now, but let me start from the beginning.

SEO stands for Search engine optimization. SEO is very important part of your website is just like a driver for a car or a bike. Everyone can have a car, but if you don´t know how to drive and reach your destiny. The answer is May or May not!

If just have a website, and waiting for the business to drive by itself, let me tell you- It´s not going to happen. You need a proper driver called “SEO” which will help your website to optimize, a few to consider are:

  • Keyword: Use 7-12 keywords, do not overuse the keywords.
  • User Experience: Make your website very simple to use, easy to navigate, use simple images and make your website run faster. Avoid flash based images or graphics.
  • Content: A great content makes your website appear on the relevant search results.
  • Strategy: You need a strategy how to perform SEO and a tailored action plan.

There are more things to learn about SEO, wait until my next tip off article.

Please feel free to contact me if you need my help, praveen@gajjala.ch.

Check it out! prav21 will do seos for your site, guaranteed results for $5 on #Fiverr https://www.fiverr.com/s2/87c81923ab

Thank you.

Prav